One of the most important part of user interface design is the goal of making sure that the user rarely has to look at documentation to provide support or help for their tasks. If a user is able to complete their task without the need to get external help then the user interface design has been effective and achieved its purpose.
Its believed that you have no more than 5 seconds to capture the attention of your audience or viewer when they first experience your website otherwise theyll bounce back and visit a competing website. An example of good user interface design is a lack of clutter on the screen, which involves a neat and functional design of buttons, colours, images and text across the website as opposed to everything being clumped together.
As the internet and its technology has advanced, so has the way in which we interact with websites. When we began to move forward to Web 2.0 designs and websites, the 90s style ads and colour schemes quickly became a distraction to us and proved to be an example of bad user interface design. This includes multicoloured gifs across the screen, on-load sound that plays once youve loaded the website, scrolling text and a whole host of other features.
User experience is the process in which your visitor uses your website and how the interact with it. Essentially user experience is the response of emotions to your content, what they see on your website and what they hear, if anything at all. This all comes together to form a collective experience for the user which can either be negative or positive, both of which have their own ramifications depending on which website theyre on.
For years larger websites such as Google, eBay, Twitter, Facebook and the rest of the #m have made a special effort to ensure that their user experience responses were as good as possible to ensure that their business image remains intact. This aspect of the business is vital to their success due to the fact that theyre competing in an extremely clustered environment and retaining customers in the long term is a strategy that they cannot afford to ignore.
User interface design and user experience are both vital parts of a websites workings as they allow the website to build a valuable reputation with its users and develop long term relationships, ensuring future traffic and potential success of the business.